Social media is far more than a tool - it's an extension of our brand, which is all about enabling people everywhere to use technology to grow and thrive. Today, we look to social to help us be a better company and deliver better products and solutions. These were two of the early programs, but we’ve made huge strides since then.
The community votes on ideas, and those that surface to the top get a very close look by Dell. The site was very novel at the time as we would ask customers to evaluate our products and solutions and to give us their ideas on how we can improve to better meet their needs. In 2007, we took this a step further and launched IdeaStorm. Around that time, we also began proactively engaging with customers and other stakeholders who were talking about us – positively or negatively – to listen to their successes and challenges and help address their needs.
We launched our blog, Direct2Dell, with a focus on customer conversations in 2006. We’ve learned so much along the way, but we have stayed true to our company’s roots of really “listening” to our customers. Encapsulate for us Dell's foray into and embrace of social media.
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